Anyone familiar with internet marketing knows that one of the keys to success is driving traffic to a website, sales page or offer. There are many ways to drive this traffic ranging from pay-per-click campaigns to search engine optimization tactics. This article will focus on search engine optimization methods and explain a little known method to obtain marketing software absolutely free.
The key to success in search engine optimization is picking the right keywords. Keywords are the terms that users type into the search engines in order to find relevant websites. Pick a keyword that is too competitive, and your website will have little chance of ranking anywhere near page one in the search engines. Pick a keyword that has no competition and no searches, and you may rank well for that term but see little to no organic traffic. Before, before targeting any specific keywords, it is absolutely vital to do the proper keyword research.
Several keyword tools currently exist on the market, but the two that are possibly the most popular and valuable are Market Samurai and Keyword Blueprint 2.0. Market Samurai is an advanced tool that provides a wealth of data regarding keyword search volumes, the strength of competitive websites, analysis of the top ten ranking websites for the selected keyword, and much more. However, Market Samurai can be quite pricey and difficult to learn for beginners.
An alternative is an exceptional tool that was just released last month called Keyword Blueprint 2.0. Keyword Blueprint allows users to type in a general search term like "golf" and the tool automatically returns hundreds of related keywords. Plus, Keyword Blueprint is great for beginners because it takes the "data analysis" part out of keyword research. The creators of the software, Steven Clayton and Tim Godfrey, are internet marketers with over ten years of experience and over $ 10 million per year in internet sales, and they have designed an algorithm within the tool that automatically analyzes keywords and simply gives a competition difficulty level of "easy", "medium" or "hard." This is a much better option for beginners than trying to analyze spreadsheets of data collected by Market Samurai.
Another benefit of Keyword Blueprint 2.0 is that it is currently being offered absolutely free to the public. Early sign-ups also get access to another free tool, Link Blueprint, which helps marketers get quality page rank backlinks to their websites. These tools are both highly recommended, especially since they are free!