Immediate marketing is a kind of advertising that allows businesses and nonprofit organizations to talk right to customers through a number of media including cellular phone texting, email, websites, online adverts, data source marketing, fliers, catalog circulation, promotional characters and targeted tv, newspaper and mag advertising as well as outdoor advertising. Among professionals, additionally it is known as immediate response.
The prevalence of immediate marketing and the unwelcome dynamics of some marketing communications has resulted in regulations and regulations including the CAN-SPAM Act, needing that consumers be permitted to opt out.

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