Today i am going to Tell you what are top 10 SEO tips
1) Optimise for RankBrain
Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and as Google processes 3bn searches daily – this means that 450m searches a day are entirely unique.
Machine learning is clearly necessary to cope with this huge demand, and for search marketers it may be difficult to truly optimise for.
However according to our recent post on how to optimise content for RankBrain, you can do so in a number of ways, the most important being… Create content that answers unique queries that are particularly relevant to your audience personas.
This will take time, research and a little trial & error, but with enough references and supporting information in your clearly formatted, long-form content, you may start to see more visibility for relevant queries.
2) Optimise for ‘near me’ search queries
According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”
This basically points to mobile as being the key driver for local search, and how essentially you should be optimising for exactly that.
As Chris Lake mentions in his post on optimising for micro-moments, mobile searchers are a) very active and b) not brand loyal, so there’s a huge opportunity, especially as many businesses are lagging behind due to poor mobile user experiences.
The advice here is to be all about anticipation, relevance and ease of use…
3) Optimise your local presence
Following on from the last point, it’s no good optimising for ‘near me’ search queries if you’re not actually ‘there’. So you need to sort out your local SEO.
You can do this by optimising your Google My Business page. Among many others things, you’ll need to make sure you have the following features…
- A long and unique description of your business.
- Choose the right categories.
- Key information on opening times.
- Lots of imagery.
- Regular updates.
- A local phone number and business address.
And one of the other major local SEO factors is making sure you have lots of visible customer reviews, which as Graham Charlton states are “vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results.”
4) Optimise for natural language and voice search
In Mary Meeker’s 2016 Internet Trends report, it states that Google Voice Search queries have risen 35x since 2008.
Why this explosion in voice search? Voice input is 4x faster than typing, you will therefore have access to faster results. There are obvious accessibility issues. People have difficulty typing on certain devices. People also like to avoid confusing menus. Ultimately no matter how mobile-optimised a site is, or how big our phones are getting, searching on a mobile is still damn fiddly.
Google has worked hard to improve its search engine so it can better understand superlatives, ordered items, points in time and complex combinations.
The key to optimising for voice search therefore is to provide content for more direct questions. Those that are spoken in a far more natural language than the one we normally use when typing into a search engine, where keywords are dominant.
5) Answer a question
Following on from optimising for natural language is being able to directly answer questions with your content.
Google scrapes third party websites in order to present searchers with a clear on-SERP answer to their more ‘knowledge-based queries’ (when is Kanye West’s birthday? etc). Although Wikipedia used to be the dominant site in these answer boxes, this is becoming less so as Google recognises that more quality expert content is coming from other publishers.
So find out what questions your site can answer and create content that does exactly that. It will help if you’re as succinct as possible, you phrase the question in the headline and you answer the question as soon in the article as possible.
6) Use Title and ALT Attributes
Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It’s also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes. Sample syntax might be:
<a href=”http://www.top10seotips.com/seo_software.htm” title=”SEO Software to Help You Get Higher Search Engine Ranking”>SEO Software</a>
The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine and to the visually impared. Here’s how you might use ALT attribute in an image tag:
<img src=”http://www.top10seotips.com/images/logo-top10seotips.jpg” alt=”Top 10 SEO Tips – Search Engine Marketing Tips and SEO Software Featured by SEO Expert Steve Wiideman”>
7) Optimizing File Nomenclatures
Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is “golf putters” you’ll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It’s not confirmed, but many SEO’s have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.
More important is your web page’s filename, since many search engines now allow users to query using “inurl:” searches. For fun, try this query in Google (copy/paste): “ebook site:.com filetype:pdf”. You’ll find all you can eat eBooks (you’re welcome).
Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).
You may need to contact your IT department or webmaster to rewrite your page URLs if your website platform is non-accommodating to custom URL nomenclature.
8) Tell the Search Engines What to Index
I may take a lot of heat from the other SEO’s out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with “site:” to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world (case in study: all the free PDF’s you’re probably still downloading from SEO Tip #7).
Optimizing Your robots.txt File
By far the easiest top 10 SEO tips you will ever do as it relates to search engine optimization is include a robots.txt file at the root of your website. Open up a text editor, such as Notepad and type “User-agent: *”. Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to “please feel free to crawl every page of my website”.
Redirecting Duplicate Content
For consistency, it’s better to have one version of each page to get all the inbound links and earn all of the points with the search engines. This means telling Google and Bing (in their respective Webmaster Tools) to only index the www.-version of your website (or the non-www version if you’re “one of those types of people”). You can also use your Windows Server or a file called the .htaccess file on your Apache server to permanently redirect one version to the other.
Next, add a new tag to every page of your website to prevent other versions of the page from appearing in the search results. Just think about all the different ways we display content. There are often “Print View”, “Flash Version”, and pages with reviews, ratings and comments that append page URLs with strings such as &rating=5, &view=print, etc. To correct this issue, we add a Canonical Tag to every page of the website. Here’s the syntax:
<link rel=”canonical” href=”http://www.redaxcel.website/seo_tips.htm” />
Finally, you should round up all those domains you bought and make sure they are pointing to your one main website with a 301 Permanent Redirect. Bruce Clay created a way to this efficiently which he called an IP Funnel. I’ve been the victim of this so many times being an SEO Expert. More than once, I’ve found myself scratching my head trying to figure out why a website would not get Google PageRank™, only to find out later than an older domain held by the client had been displaying the same content and had been the one Google gave the credit to.
9) Feed Search Engines Static and XML Site Maps
Optimizing Your Static Site Map
PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank™ works, but what it comes down to is having efficient navigation throughout your site. That’s where a site map page comes in. Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content. This SEO tip is one of my favorite top 10 SEO tips.
It used to take 4 clicks to get to a product page at www.questinc.com. By creating a site map, users and search engines can now access any page on the site with only two clicks. The PageRank from these deep pages went from 0 to 2 in about 3 months and the ranking went from virtually not existent to #1 almost across the board for nearly 2,000 pages on their site.
Feel free to search Google for any of the terms on this catalog page, such as MITSUBISHI Monitor Repair. See how powerful a static site map can truly be.
Using XML Site Maps
Though you may feel like it is impossible to get listed high in Google’s search engine result page, believe it or not that isn’t Google’s intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they’ve even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you’ll also find a great new linking tool to help discover who is linking to your website.
For Google, these two pieces in the top 10 SEO tips would be to read the tutorial entitled How Do I Create a Sitemap File and to create your own.
10) Use Checklists and Validators
There are several ways to validate the accuracy of your website’s source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.
Start by analyzing broken links. One of the W3C’s Top 10 SEO Tips would be for you to use their tool to validate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu’s Link Sleuth.
Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C’s HTML Validation Tool and to their CSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.
The final step in the last of my Top 10 SEO Tips is to validate your search engine optimization. Without having to purchase software, the best online tool I know of for this (now) is my own SEO Roadmap, which contains website-level SEO validation, webpage-level SEO structure and keyword optimization, and off-page SEO strategies you should have in your arsenal. You can also use WebsiteGrader.com and other online tools. However, they aren’t as inclusive (yet) as my Audit Checklist.