Is SEO still keen in 2017?
Yes it is, and here are the top 3 SEO tips to get you started
Okay, let’s say you’re new to this whole search engine optimization (SEO) thing or maybe it’s been a while. Where should you go to learn about it? Here’s a tip: start with someone who knows what they’re talking about.
Clearly, in 2017, search engines remain a vital way your brand gets attention – or doesn’t. Now, you don’t have to be able to write the code yourself. But, as a marketer, you need to understand the basics of SEO
Tip #1: Use your target phrase
This is the most basic job of search optimizers (and, yes, that’s a thing, because Andy just said it). Google and other search engines are looking for things to indicate relevance. So, how do you do it? Use the phrase you want to rank for.
- Search each page on your site (just hit Control+F) for the relevant phrase you’re trying to rank for. It should appear in the title tag, in the header (H1) and in the body (probably a couple of times for every 500 words). You know, like good copy that helps people with something.
- That’s it! It’s not that complicated.
Tip #2: Build relationships
Pay attention to others who create content. Andy calls this the 1% rule. One percent of people create the internet. Get to know these people, they are your friends (or will be). More helpful tips from Andy:
- If the first half of SEO is relevance, the other half is authority
- Don’t build links, attract links
- Get to know media companies, podcasters, journalists, video producers, bloggers, blog editors, academic researchers, event producers
- They need you, you need them. Collaborate and you both win!
Tip #3: Optimize your site map
I love this one. Use it on your friends, because it’s true: Google doesn’t rank websites. Google ranks web pages. Are you using every one of your website’s pages effectively? If you want to make sure, here are some ideas from Andy:
- Make sure the structure of your website reflects your key word strategy
- Never have a single page with all your products or services on it, you’re missing out on a great opportunity to rank for those terms
- Have a page for each phrase you want to rank for